SEVENTEEN Celebrates 10th Anniversary with Ambitious Comeback Album ‘Happy Burstday’
Photo by PLEDIS Entertainment
Kpop powerhouse SEVENTEEN is set to mark their 10th anniversary with the release of their fifth full-length album, Happy Burstday, on May 26, 2025.
The album signifies not only a major career milestone but also a bold artistic rebirth for the 13-member group.
This ambitious record includes 16 tracks in total, featuring three group songs and, for the first time ever, solo tracks from all 13 members.
Each song is crafted to reflect the unique style and emotional expression of the individual members, showcasing SEVENTEEN’s dynamic range and depth.
Elevating the album’s production value, longtime in-house producers Woozi and Bumzu are joined by global music icons Pharrell Williams and Timbaland, creating a truly international collaboration that blends Kpop with diverse global influences.
The promotional visuals consist of three distinct concept themes: “voluntary disappearance,” “self-reinvention,” and “emotional rebirth.” These narratives unfold across a series of concept photos and teaser videos that illustrate SEVENTEEN’s transformation both musically and visually.
Further engaging fans, the group has launched a series of immersive promotional experiences.
A VR and 8D audio highlight medley allows fans to feel fully immersed in SEVENTEEN’s world. Additionally, a special offline listening event sold out in just seven minutes, proving the group's strong fanbase and lasting popularity.
On May 25, the eve of the album's release, SEVENTEEN will host a special anniversary concert titled B-DAY PARTY: BURST Stage at Jamsugyo Bridge in Seoul.
This event marks the first-ever performance by a Kpop group at this iconic location.
The concert will also be livestreamed globally, allowing fans from around the world to celebrate together.
In addition to their music promotions, SEVENTEEN is expanding their presence through content.
Their beloved web series “GOING SEVENTEEN” returns with a nostalgic theme titled “SEVENTEEN TV.”
Furthermore, a new variety show, “Nana Guesthouse with SEVENTEEN,” produced by Na Young-seok PD, will premiere in 78 countries starting June 2.
As SEVENTEEN steps into their second decade, Happy Burstday not only celebrates their legacy but also ushers in an exciting new era filled with creativity, innovation, and deeper connection with fans around the world.
